Corona Cero Activation

About Corona Cero Activation

Last summer, guests enjoyed serene, golden moments at the Corona Cero Activation of Paris, thanks to Corona. With several unique locations throughout the city, people could relax on a beach, savour a cold drink, and dance the night away.

Role of Backbone

WINK, the creative force behind all Corona activations in the city, entrusted Backbone with the technical production, technical design, overlay management and back-office for the Corona Golden Beach and Corona Trocadero areas. Backbone was responsible in Paris to ensure everything went smoothly and was done on time for the visitors.

Photography courtesy of Corona | WINK.