Laureus World Sports Awards

Apr 2024 | Madrid, Spain | Laureus

About Laureus World Sports Awards

The Laureus World Sports Awards is an annual ceremony honoring individuals. But also teams from the world of sports and sporting achievements throughout the year. It was established in 1999 by Laureus Sport for Good Foundation founding patrons Daimler and Richemont. For this year’s edition, the prestigious awards show was held in Madrid, Spain.

Role of Backbone

For the second year in a row, our client, Laureus, asked Backbone to produce this prestigious event. Our team, which was on-site for four days for the load-in, was responsible for the technical production.

Photography event courtesy: Laureus