Michelob Ultra x Copa América

Guests celebrated the Copa América finals and enjoyed a unique glimpse into Messi’s life in Miami. One element during this event was a stunning water experience, with 25 yachts converging against the beautiful backdrop of Miami’ skyline. Guests boarded a large vessel connected to a floating football (soccer) pitch, where players displayed their incredible freestyle skills.

Role of Backbone

WINK asked Backbone International to handle the production management for the on-water experience. Our responsibilities included bringing the pitch concept to life: event production, vendor sourcing, permits, health & safety, security and marine patrol for this brand activation.

Event photography courtesy: WINK