Skol Summer On - Backbone International

About Skol Summer On

The SKOL mini-festival, Skol Summer On, took off in December 2014 from the beach of Natal. From there, the Brazilian beer brand’s brand event moved south to Porto Alegre. With four stops in between at all the major resorts in Brazil. An event was produced at every location, consisting of a significant stage in the style of SKOL and with every ingredient one expects to find at an EDM festival. Each location was complemented by its musical line-up of international stature.

Role of Backbone

For this event, Backbone was the glue between local production, international creative parties, artists, and clients nationally and internationally. Backbone was responsible for the complex logistics that came with this event. A team of Backbone specialists was on the road for six consecutive weeks to deliver the same quality repeatedly, cooperating with various local suppliers and stakeholders. Backbone took responsibility for the overall technical planning and provided the common thread for logistics. Our profound knowledge of EDM events distinguishes Backbone from what we used during this tour.

To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Always active

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Preferences

The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

Statistics

The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

Marketing

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.