Wella TrendVision Awards

Role of Backbone

The 3,500m2 sized Kromhouthal Amsterdam at the IJ River in Amsterdam was a unique location for the Wella Trend Vision Award this past Sunday. Every year, Wella Professionals organizes this competition for talented hairstylists in which they can showcase their skills and bring their visions to life. The Backbone International team facilitated the technical production by building a 60m catwalk show with motion-controlled LED screens. Don’t forget there were more than 90 models, 70 hairstylists, 10 makeup artists, and eight stylists for this production.

Official event photo credit: Kieran Harnett

To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Always active

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Preferences

The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

Statistics

The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

Marketing

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.

About Wella TrendVision Awards

Role of Backbone